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Case Study #1

TitLE

221% Increase in Conversion for SaaS Chat Marketing Company

ABOUT THE CLIENT

The company provides businesses with an easy-to-use tool for automating Customer Support, Sales, and Marketing conversations on Facebook Messenger and Instagram.

Challenges

The client was looking for a Google ads agency that could examine their campaign and provide solutions to the high cost per conversion. 

They are not satisfied with the results of their campaign. There is a feeling among them that their campaign can do better.

Some issues we’ve identified during the audit.

No remarketing campaign.

No GDN campaign

Not utilizing performance max campaign. 

There is a lot of wasted advertising spend on non-converting keywords.

Reports on their campaign performance aren’t transparent enough. They don’t know how well they’re doing.

Poor ad copy

Goal

Provide an immediate solution to the high cost per conversion.

Provide transparent reporting to see the progress month to month.

Increase the conversion rate of non-branded campaigns.

Launch international campaigns.

Provide the client with 90-day plan on how to make their campaign scalable.

Result

Increase the conversion rate of non branded campaign by 221%

Lower the CPA of brand campaign from $20.57 to $7.95 <br>Lower the CPA of non-branded campaign from $80 to $37.78 

Increase the conversion rate of brand campaign from 7.91% to 8.37%

Scaled the campaign profitably from $45,000 to $77,000 in ad spend 3 months

Services Offered

Google search

Google display network

Performance max

Remarketing campaign

Creative direction

Industry

SAAS

Case Study #2

TitLE

We deliver results in 45 days with our Google Adwords Method, which generates $62,319 in revenue and $3360 in ad spend.

ABOUT THE CLIENT

SESCO is a  Commercial & Industrial Equipment Supplier in Canada. 

Challenges

The client was looking for a new Google ads agency that would examine the tracking issues of the campaign.

They’re not satisfied with the performance of their campaign and aren’t sure if Google ads are bringing in revenue.

No remarketing campaign.

No brand campaign

Conversion tracking and ctr on product campaigns are poor.

Not utilizing performance max campaign. 

Poor ad copy

Services Offered

Google search

Google display network

Performance max

Remarketing campaign

Result

On the second month, the campaign generated $62,319 in revenue at a cost of $3,360

Goal

Identify and resolve the tracking issues.

To provide transparent reporting, the company should be able to see how much revenue is generated by Google ads.

Develop and launch product campaigns

Develop and launch a brand campaign.

Industry

ECOMMERCE