The company provides businesses with an easy-to-use tool for automating Customer Support, Sales, and Marketing conversations on Facebook Messenger and Instagram.
The company provides businesses with an easy-to-use tool for automating Customer Support, Sales, and Marketing conversations on Facebook Messenger and Instagram.
The client was looking for a Google ads agency that could examine their campaign and provide solutions to the high cost per conversion.
They are not satisfied with the results of their campaign. There is a feeling among them that their campaign can do better.
Some issues we’ve identified during the audit.
No remarketing campaign.
No GDN campaign
Not utilizing performance max campaign.
There is a lot of wasted advertising spend on non-converting keywords.
Reports on their campaign performance aren’t transparent enough. They don’t know how well they’re doing.
Poor ad copy
Provide an immediate solution to the high cost per conversion.
Provide transparent reporting to see the progress month to month.
Increase the conversion rate of non-branded campaigns.
Launch international campaigns.
Provide the client with 90-day plan on how to make their campaign scalable.
SESCO is a Commercial & Industrial Equipment Supplier in Canada.
The client was looking for a new Google ads agency that would examine the tracking issues of the campaign.
They’re not satisfied with the performance of their campaign and aren’t sure if Google ads are bringing in revenue.
No remarketing campaign.
No brand campaign
Conversion tracking and ctr on product campaigns are poor.
Not utilizing performance max campaign.
Poor ad copy
Identify and resolve the tracking issues.
To provide transparent reporting, the company should be able to see how much revenue is generated by Google ads.
Develop and launch product campaigns
Develop and launch a brand campaign.